Professional Pet Products Whitest Coat Shampoo | Whitening Wash

Bring back the white in a white coat.

Professional Pet Products Whitest Coat Whitening Shampoo is formulated to whiten and brighten light-coloured coats. A white coat rarely stays white — it dulls, yellows at the paws and muzzle, and picks up a grubby cast long before the next groom is due. This is the wash that resets it.

It suits dogs and cats alike, and any coat on the light end of the scale: the Maltese, Westie, Bichon, Samoyed and Shih Tzu crowd, but equally a white cat, or a cream, silver or tan coat that has lost its brightness.

Key Features:

• Whitens & Brightens: Formulated specifically for light-coloured coats, lifting the dull, dingy cast that builds up between grooms.
• For Cats and Dogs: One bottle for the whole household — the same shampoo works on a fluffy white dog and a white cat.
• Salon-Grade Range: Part of the Professional Pet Products grooming line — "Advanced Formulations for Better Pet Health" — the same range groomers reach for.
• Not Just for Pure White: Cream, silver and light tan coats get the same lift in brightness.

Size Guide:

• 399ml: The standard bottle — the right size for keeping one pet looking sharp at home.
• 3.79L: The salon gallon — for groomers, breeders and show homes, or anyone bathing a white coat often enough to go through bottles.

Pro-Tip from That Pet Supply Store: Wash the whole pet first, then go back to the areas that go dingy first — paws, muzzle, belly and tail — and let the lather sit there for a few extra minutes before rinsing. That contact time is where most of the difference between "clean" and "bright" is made.